This project started in July 2023 and is 1-2 weeks long. The dynamics were intense since I worked with the owner directly. It's a good thing that we match our values and gain some insights from each other.

HeyBey! is a coffee to-go product that is home-made brewed coffee, representing the owner’s taste to be tasted by everyone. So “HeyBey!” means saying hello to the owner, and it delivers the buyer to have the company with the coffee

HeyBey would be your friend’s home drink but in a to-go coffee form. Made by your friend, home-made just for you to enlighten your day. The feeling of having fun visiting your friend’s house.

Made by your friend, home-made just for you to enlighten your day. Deliver the feeling of having fun visiting your friend’s house. So, you will get excited if you see them in person (or coffee). From these important values, we proceed with the final logo.

Fonts, colors, and supergraphics are made and chosen by the value of the brand that represents warmth, cozy, and homey vibe into the brand.

Variants: MayBey, Rock A Bey, Bey Scot, and Swen Namon