This project started in July 2023, for 1-2 weeks long. The dynamics was intense since I worked with the owner directly, a good thing that we match our value and gaining some insights from each others.

Take a Sip of Home with You

HeyBey! is a coffee to-go product that brewed home made, it represents owner’s personal name. So “HeyBey!” means saying hello to the owner and it deliver buyer to have the owner as their friends.

HeyBey would be your friend home’s drink but in a to-go coffee form. Made by your friend, home-made just for you to enlighten your day. The feeling like having fun visiting your friend’s house.

Homey, Fun, and Exciting

Made by your friend, home-made just for you to enlighten your day. Deliver the feeling like having fun visiting your friend’s house. So, you will get excited if you see them in person (or coffee). From these important values, we proceed the final logo with this one.

Graphic Standard Manuals

Fonts, Colors, Supergraphics

Brand Implementation

Packaging

Variants: MayBey, Rock A Bey, Bey Scot, and Swen Namon

Posters

Merchandise