UniGift — Brand & UI for a gifting platform Scope: Visual id...

UniGift — Brand & UI for a gifting platform

Scope: Visual identity · UI design · Styleguide · Interactive prototype Timeline: 2 weeks

A personalized gift box service targeting women 25–40. The brief was specific: warm, premium, nothing that oversells. Two weeks from brief to prototype.

I started with emotional direction before opening Figma — moodboard first, then identity. The visual language that followed: Cormorant & Pathway Extreme, Stone and Rose as main colors. A secondary diamond element runs through the whole system as both decorative detail and functional UI marker.

The UI system covers homepage, catalog, card components, buttons, and responsive breakpoints — all WCAG-validated. The interface softens as it scales down: radius drops from 20px to 8px, tone stays consistent.