This website is to be a sister brand to that already established by my client, so I selected a few key elements from that identity such as the pink/green colours, the gradients, and circles of colour. As the message of the new brand is that of growth and inclusivity, I used a collection of illustrated young people who will represent the diversity of opportunity that GDJUK provides.
Used throughout all branded visual identity, the people add a youthful energy, sense of fun, and help to illustrate the excitement of getting started in your creative career.