TotallyMoney's seasonal social media brand awareness campaign.

The brief was to produce a seasonal ad campaign for TotallyMoney's services (credit score and credit products) for brand building.

One of the main challenges when creating an advertisement is to ensure that it does not exceed a maximum duration of 8 seconds. In addition, it is important to convey one clear message per ad to avoid overwhelming the audience. To ensure consistency with the new brand style, the visual design and illustrations should also be carefully crafted to fit with the overall branding.

The Design and Marketing teams worked closely together to bring this campaign to life. The result was a series of static and motion ads for use on Facebook and Instagram to build brand awareness and bring traffic to the TotallyMoney website.

The ads launched in December 2019 and and saw a very positive response with a 20% increase in engagement from previous ads, and hitting the internal targets for CTR.