Boosting Sales and Conversions on a Small Digital Assets Shop
Sonja Marinkovic
The Problem
As the owner of Upbeat Impulse blog, I aimed to launch a shop section leveraging SEO for marketing. My goals were to boost sales and ranking for the shop, and to rank blog posts while growing subscribers with a lead magnet.
The Process
I focused on optimizing existing blog posts related to the products in my shop and occasionally added new posts based on keyword research. For instance, I linked my Self-Esteem Workbook product to a blog post on self-esteem that ranked well previously. Similarly, I connected my Narcissistic Abuse Recovery Program to another post on dealing with narcissists. Later, I developed Positive Affirmation Cards and linked them to a post about affirmations.
Additionally, I created and optimized product pages for the digital products I intended to sell. I ensured they contained all pertinent information and aimed to address any user questions promptly.
The Results
The first blog post linked to "Self-Esteem Worksheets PDF" ranks for 100+ keywords after 4 years. The second post, "How to Tell a Narcissist Goodbye," now ranks for 150+ keywords after 3 years. The product page for Narcissistic Abuse Recovery PDF started ranking immediately and maintains stable traffic.
Despite halting work on the project, I continue to receive traffic, conversions, and sales of my digital products even four years after implementing the strategy, with no effort to maintain rankings.
Screenshots
Google Search Console data that shows organic traffic and conversions after this SEO strategy:
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Posted Mar 22, 2024
I boosted sales for Upbeat Impulse digital shop by using SEO and linking products to relevant high-ranking posts, yielding sustained traffic and sales.
