YoY Organic Traffic Surge by 977% with SEO Strategy
Sonja Marinkovic
Growth Marketer
SEO Specialist
SEO Content Manager
SEMrush
WordPress
Yoast SEO
Project Description
Through ongoing content optimization, SEO copywriting, and hands-on implementation, I successfully propelled a client in the Australian quantity surveying niche from low organic performance to a remarkable 977% surge in organic traffic.
The Starting Point
The client, in the quantity surveying niche targeting Australia, encountered low organic performance and rankings despite prior SEO efforts yielding minimal results.
The Solution
With no backlink budget, focus remained on content optimization, SEO copywriting, and strategy to prove relevance, expertise, authority, and trustworthiness to Google for key niche keywords. Monthly retainer of 10 hours limited rapid changes, prompting consistent small adjustments. The focus of my activities was:
Content gap and competitor analysis
Keyword research
Building topical authority through relevant blog posts
Conversion optimization and enhancing user experience
Regular on-page SEO checks, content edits, and expansion
SEO copywriting and new page creation
Internal linking strategy enhancements
Implementation of schema markup
Improving website E-E-A-T.
The Outcome (1 Year After)
One year after taking over the client's SEO efforts, here are the measurable results for the Australian target market:
Organic traffic surged by 977% (from 26/month to 280/month).
Website began ranking for 1,503% more keywords (from 31 to 497 ranking keywords).
Keywords on the first page increased by 3,200% (from 2 to 66 keywords).
Conversions soared by up to 200%.
Screenshots
Traffic results from Google Search Console
Traffic results from SEMrush:
