All You Can Face - Kajabi Migration and Brand Redesign

This was one of the most complex and beautiful projects we’ve worked on. All You Can Face wasn’t just a migration to Kajabi - it was a full brand transformation and ecosystem rebuild. We completely rethought the visual identity, restructured the offers, rebuilt the customer journey, and migrated everything into Kajabi without losing existing users, payments, or momentum.

Before touching Kajabi, we went back to the foundation.

We fully reimagined the brand:

Developed a new color system where each color had a clear role and meaning

Selected updated typography to elevate the brand perception

Refined visual hierarchy and emotional tone

Created a consistent design language across pages

Once the design was approved, we moved into implementation.

Full migration to Kajabi

Transfer of all pages, programs, and branding assets

Mobile optimization & responsive refinement

Flagship course structure rebuilt inside Kajabi

Membership offer fully developed (front-end & back-end)

Stripe transition planning and beta migration

Member/content migration

Google app submission

This wasn’t just a website. It became a full ecosystem.

Custom-designed sales page

Backend structure and product setup

Upsells, order bumps, and post-purchase community offers

Kajabi-branded app setup & customization guidance

One of the most advanced parts of this project.

We built and implemented:

Lead Magnet → Nurture → Flagship

Trial-to-Paid / Warm-to-Buy

Flagship Onboarding & Engagement

Flagship → Membership Upsell

Post-purchase nurture

Cancellation / save sequence

Proper tagging & segmentation logic

This project combined:

Brand redesign

UX strategy

Kajabi development

Funnel architecture

Advanced email marketing

App ecosystem setup

Large-scale migration

It’s one of our most layered and refined builds - both visually and technically. A true example of how strategy + design + systems can work together as one cohesive experience.

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