Project Overview We designed and developed a full Kajabi website for Dr. Bill Chan, bringing together his two main educational programs- Empowering Pregnancy and Doula Unbound Certification. The goal was to build a clear, professional, and scalable online presence that serves both expectant mothers and doulas. The new site unifies his brand, showcases his expertise, and provides a seamless experience across all pages, courses, and automations.

Scope of Work ➜ Full website design and development in Kajabi ➜ Creation of core pages: Home, About, Contact, Blog, and program pages ➜ Course design and setup for Empowering Pregnancy and Doula Unbound ➜ Kajabi product configuration, video structuring, quizzes, and cohesive branding ➜ Email automations for lead magnets, purchases, and form submissions ➜ Forms setup (contact, lead capture, newsletter sign-ups) ➜ Custom thank-you pages and checkout flow integration ➜ Responsive optimization and final launch testing

Interactive Elements & Unique Sections To make the website more engaging and dynamic, we designed several interactive sections that highlight Dr. Chan’s personal approach and expertise.

Community & Resources We created a single Kajabi community with separate access levels - one for doulas and another for pregnant women. This structure allows both groups to engage within the same space while accessing content and discussions relevant to their specific journeys.

We also designed a Resources page that brings together all key materials - from downloadable guides to external tools - making it simple for members to find everything they need in one organized place.

Course Suite Design We also designed and set up a complete suite of courses for doulas and pregnant women - organized by trimester and tailored to each audience’s needs. Every course was styled according to the website’s visual identity, ensuring a cohesive experience across all programs and maintaining the same calm, professional aesthetic throughout the platform.

Project Outcome Together, these elements formed a cohesive digital ecosystem that fully reflects Dr. Chan’s mission - to empower and educate through trust, compassion, and evidence-based care. The redesigned Kajabi platform now offers a seamless experience for every user, combining clarity, warmth, and professionalism in one unified online space.