BioWellth: AI Wellness App Audit and Redesign

BioWellth is an AI powered wellness mobile app sitting between MVP and pre-launch. The product had a solid functional base. What it needed was a clearer user journey, a stronger visual identity, and a calmer experience before going to market.

Not a rebuild. The priority was to audit what existed, find the product and UX issues that would hurt adoption, and redesign so people could understand wellness data, tracking flows, and AI driven guidance with less friction.

The audit. A comprehensive UX review of the iOS app, approached from a power user perspective. That surfaced friction points, unclear interaction patterns, interface inconsistencies, and the moments where complex health information needed better hierarchy. Together with the client I prioritised the changes with the biggest impact on clarity, usability, and engagement, rather than the longest list.

Redesign. Core flows refined, interactions clarified, interface rebuilt to feel cohesive. Particular attention went to wellness dashboards, symptom and tracking features, onboarding, and the AI experience itself, so complex information becomes something you can act on rather than something you have to decode.

Brand alongside product. The identity and visual system were refreshed to make BioWellth feel calm, trustworthy, modern, and launch ready. Logo direction improved, consistency strengthened across screens, and a product language shaped to carry future marketing, development, and investor facing material.

Visual direction balances warmth and structure. Soft wellness tones with clear layouts, readable typography, and deliberate spacing, so the interface reads calm and reliable.

Result. A product past its MVP stage with a clearer journey, stronger identity, more consistent mobile UI, and a more engaging AI experience, positioned as credible in a competitive healthtech market.

Timeline: 5 weeks. Year: 2026. I ran the audit and led redesign and brand.