The client, a growing SaaS company, partnered with me to revamp and enhance their Framer website. Their goal was to transform a static, inconsistent platform into a responsive, engaging, and lead-generating site. They required a developer who could translate Figma designs precisely, optimize SEO and performance, and implement scalable CMS solutions, all while ensuring UX/UI best practices across devices.

The existing website suffered from design inconsistencies, slow load times, and limited functionality, making it difficult for the client to showcase their services effectively. Additionally, content updates were cumbersome, and interactive elements were minimal. The company needed a modern, professional website that could handle dynamic content, interactive animations, and lead capture, while remaining easy to maintain.

Our strategy centered on Accuracy, Performance, and Usability:

Accuracy: Delivered pixel-perfect Figma-to-Framer implementation, ensuring all visual components, typography, and layouts matched the client’s design vision.

Performance: Optimized site speed, interactions, and animations, ensuring a smooth experience on all devices.

Usability: Enhanced UX/UI, creating intuitive navigation, clear content hierarchy, and engaging interactions for users.

Responsive Layouts: Fine-tuned breakpoints for desktop, tablet, and mobile, maintaining a consistent experience.

Interactive Animations: Integrated Lottie animations and custom JavaScript elements to make the site more engaging.

CMS Integration: Built a robust CMS to manage blogs, case studies, and service pages efficiently.

HubSpot Form Customization: Customized forms for seamless lead capture, integrated directly into the client’s CRM workflow.

SEO & Performance Optimization: Structured content, optimized assets, and refined meta-tags to improve organic search visibility and page load speed.

Marketing Landing Pages: Created two animated landing pages to showcase products and services, increasing brand credibility and engagement.

Inconsistent Design: Implemented pixel-perfect layouts and reusable components for consistent visuals.

Low Engagement & Interactivity: Added dynamic Lottie animations and interactive JS elements to retain users.

Complex CMS Needs: Built a flexible CMS structure to allow easy content updates and future scalability.

Lead Capture & Integration: Developed custom HubSpot forms, ensuring smooth data flow into the marketing pipeline.

Site Performance: Optimized assets, interactions, and Framer structure to reduce load times and improve responsiveness.

Enhanced Engagement: Interactive elements and animations significantly increased user interaction and time on site.

Improved Performance: Optimizations reduced page load times, enhancing overall user experience.

Streamlined Content Management: The CMS-powered Framer build allows the client to update content independently and efficiently.

Lead Generation Success: Customized HubSpot forms simplified capturing and managing leads, improving conversion potential.

Professional Brand Presence: Two animated landing pages elevated the company’s brand, making it more modern and credible.

The project successfully transformed a static website into a high-performing, visually engaging, and scalable Framer platform. By combining accurate Figma-to-Framer implementation, interactive animations, robust CMS, and lead capture functionality, the website now provides an intuitive user experience, strengthens brand credibility, and supports long-term growth and marketing goals.