Elsewhere: The Anti-itinerary App Design

We plan, save places, and build itineraries, sometimes forgetting the joy of spontaneity.

But what about those days when you want to step out and do something different, without knowing what? The problem isn't finding places. It's finding what feels right in the moment. Project: Anti Iternary App Category : Mobile app Tools: Figma, Figjam, Claude, Jitter. The Idea

Travel apps help us decide where to go. But what if finding something to do started with how we feel? Here comes Elsewhere, an app that makes everyday exploration effortless, helping anyone find something to do based on their mood, time, and company, whether travelling somewhere new or simply stepping out for a change.

The Challenge

The challenge was to create an experience that offers meaningful suggestions without feeling like another planner. The design needed to:

Make choosing a mood feel effortless.

Adapt to the user's available time and who they're with.

Turn a vague feeling into a discoverable local experience.

Keep the journey intuitive, playful, and short.

The goal: less decision fatigue, fewer steps, and more room for the unexpected.

Creative Direction

The visual language reflects the spontaneity of the concept - playful, expressive, and approachable.

Colour with character - Green and purple bring energy, contrast, and personality.

Friendly typography - Rounded lettering keeps the experience warm and effortless.

Mood-led illustrations - Bold, layered visuals give each mood its own identity.

A map for moments - A simple, intuitive way to find experiences that match your mood.z

Every design choice makes spontaneous exploration feel effortless.

It all starts with one question: What's your vibe today? Whether it's chill, food, culture, socialising, or adventure, choose your mood, available time, and company. Bobby finds places that match your vibe and brings them to life on the map. No rigid plans. Just the right moment, right when you need it.

Elsewhere reimagines local discovery as something spontaneous, personal, and delightfully simple. From quiet escapes to new food spots, it turns your mood into your next moment.

Because not every great experience starts with a plan. Sometimes, all you need is a feeling and a little nudge to follow it.