Veridian Threads - Modern E-Commerce Landing Page

Veridian Threads is a sustainable fashion brand built on conscious craftsmanship, timeless style, and ethical production. This project reimagines the brand’s e-commerce experience with a clean and modern user interface that highlights the beauty of slow fashion while offering a seamless shopping journey.

The goal of this design was to create a homepage that feels refined, nature-inspired, and approachable — reflecting the brand’s commitment to sustainability.

Role: UX/UI Designer Tools Used: Figma Design Focus: Homepage Layout, Visual Direction, Interaction Flow Timeline: 2 Days— Rapid exploration through layout, visual style, and brand storytelling.​​​​​​​ Deliverables: Desktop UI, Tablet & Laptop Mockups, Hero Section, Collections Layout, Testimonials, Footer

Create a clean, premium, and minimal design system

Highlight the brand’s sustainable values through imagery and color

Improve product discoverability with clear sections and hierarchy

Ensure the layout feels breathable and visually balanced

Build a structure that can scale into a full e-commerce platform

Earthy green tones

Elegant serif typography

Soft shadows and comfortable spacing

Warm, natural imagery

This creates a warm, trustworthy, and premium look that aligns with sustainable lifestyle aesthetics.

A large, immersive hero image communicates the brand identity instantly. The messaging focuses on conscious craftsmanship, paired with a strong call-to-action.

Structured cards guide users to the top product categories. Each card uses clean visuals, soft shadows, and clear CTAs for quick navigation.

This section highlights the brand story and craftsmanship. The mix of imagery and typography reinforces transparency and authenticity.

Social proof builds trust and helps users feel confident about the brand’s values and product quality.

A clean footer structure includes navigation links, customer support options, a newsletter sign-up, and social media icons — completing the e-commerce experience.

A calming palette of greens, neutrals, and warm earthy tones reflects the brand’s sustainable values. Serif headings paired with clean sans-serif body text bring a balance of elegance and modern simplicity.

The final design presents Veridian Threads as a sophisticated, ethically-driven fashion brand. The layout is intuitive, visually appealing, and scalable — creating a strong foundation for a fully developed online store experience.

Thank you for viewing this project. Feedback and appreciation are always welcome!