ABOUT CENCOMMERCE Cencommerce is a business

ABOUT CENCOMMERCE Cencommerce is a business unit of Cencosud, created in 2020, which focuses on improving the regional digital capabilities of various business units and generating synergies between them. The unit seeks to unify processes to promote growth in the digital sphere.

PROJECT BRIEF & REBRANDING GOALS Cencommerce's identity looked outdated and didn’t reflect the brand's values, vision, and personality. The team was also confused about the uses of the graphic design elements and didn’t feel represented by the current logo. The project's main goal was to redesign the visuals to reflect the new leaders' vision, give the business unit a more professional look, and improve the team's quality of work and sense of belonging.