“Models and surf” is an

“Models and surf” is an online surf shop based in Whale Beach, Australia founded in 2020 by Agostina from Argentina and Alberto from Italy. Its mission is to be Australia’s best customer-centric surf shop. They are spontaneous, fun, and friendly, they want to make their customers feel the same way: welcome and cherished.

PROJECT BRIEF They needed a logo that was easy to apply on various types of surfaces such as fabric, wood, paper and plastic.

When designing the logo, I used a typeface with refined lines and I designed a minimalist geometric symbol that would make the logo recognizable, easy to apply to any surface and it and long-lasting.

I used a bright, high-contrast color palette to reflect their fun and innovative side and to differenciate the brand from the competition.