PROJECT OVERVIEW GridWise required a brand

PROJECT OVERVIEW GridWise required a brand identity and website to communicate its AI-driven energy optimization platform. The goal was to express technological expertise while avoiding a cold or overly robotic aesthetic, creating a brand that feels both innovative and approachable.

DESIGN APPROACH The visual identity connects technology with nature, positioning AI as a tool for more sustainable energy use. A fresh palette inspired by trees and clouds reinforces ideas of balance and sustainability, while the logo combines movement with pixel-based references to data and AI. The website was designed and built in Framer, applying UX/UI principles to ensure clarity, usability, and structure. Clean layouts, generous spacing, subtle gradients, and restrained motion create a modern, human-centered digital experience.