Julia Gomez
Senior Brand & Web Designer | Look Like a Global Brand
Coastland Gardens - UX/UI Design & Website Launch
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Kaarta Maron - Brand Strategy, Identity & Website Design
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"Fresca" is a high-quality, timeless, and avant-garde clothing brand founded by Josefina and Azul.
They were looking for an identity that represented the union between the transgressive and the minimalist, with a fresh and modern image at the same time.
They remarked on their love for nature and desolate landscapes, which would be included in the brand's photoshoots.
When designing the logo and the other graphic pieces, I kept in mind the concepts of elegance, timeless fashion, and natural elements.
To give the logo an elegant and timeless look, I used a serif typeface with thin and stylized lines.
I was inspired by the art of "Matisse" and his collages, which added an avant-garde touch to the logo.
The brand's colors represent landscapes of wild and raw nature.
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NOM NOM NOM is a healthy recipe online service founded in 2022 by Nataly, a certified dietitian, and Oscar Martinez, a generalist doctor, both independent professionals and parents of 3 boys.
The idea of the project was born from their necessity to feed their kids with a healthy diet that would cover all their nutritional needs in every stage of their lives while being able to work full time.
NOM NOM NOM aims to support time-strapped parents by inspiring them to make healthy changes in their family’s diet in a pleasant-effortless manner.
They contacted me because they needed a brand strategy, brand identity and a mobile app template design
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