📈Facebook Ads | Instagram Ads : Luxury Clothing Ecommerce Brand
🎯 Project Goals/Requirements:
Launch new spring summer 2023 collection and advertise existing collection
Increase sales by 16%
Achieve a break-even ROAS of 2.2
Successfully launch new collection
📝 Results:
Initial Phase:
Increased revenue by 21%
Reduced cost per purchase by 17%
Improved ROAS from 2.1 to 6.27
Subsequent Phase:
Invested $34,840 and generated $293,104 in sales in 30 days
Achieved 8.14X (814%) overall ROAS (Return on Ad Spend)
Increased sales by 30.2% (their goal was a 16% increase)
Decreased cost-per-sale by 13%
Screenshots from client's ad account
💡 How & What We Did (Overview):
Created a fresh marketing strategy for new collection launch
Completely restructured their ad account
Used video and image creatives in different placements (Feed, Story, In-Stream Video, etc.)
Created hyper-targeted audiences (Custom and Lookalike) based on customer actions
Created dynamic ad and retargeting campaigns
Corrected missing pixel event parameters
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Posted Aug 7, 2024
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