Install Facebook (Meta) Pixel on the Ecommerce website to accurately track ad performance.

Main Issue : Someone had incorrectly installed it before, therefore the brand was experiencing:

Duplicate events causing incorrect tracking in ads manager

No CAPI(conversions API) integration in place

Meta pixel didnt record all parameters in the "Add to Cart" & "Add payment info" events

I re-installed the existing pixel correctly (pixel data would be lost if existing pixel was removed)

Installed the pixel & CAPI integration with the maximum shared parameters.

Pixel is tracking all 5 events perfectly W/ purchase value & other parameters

Solved the deduplication issue, resulting in laser accurate tracking.

I also created 15 custom + lookalike audiences using the events I setup.

These were segmented based on the product type and category types.

Also added Customer lists to feed data older than 6 months for the ads to deliver to high intent audiences not stored on Meta.