$169,400 ➔ $266,807 with a US-Based Health & Wellness Brand
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$169,400 ➔ $266,807 with a US-Based Health & Wellness Ecommerce Brand
My Role: Meta Marketing & Creative Strategist | Media Buying Specialist (See My Full Role Below Screenshot)
Meta Ads Creative Strategy & Media Buying : US-Based Health & Wellness Ecommerce Brand - Growing in US & Entering Europe
Platform: Meta (Facebook ads & Instagram ads)
📈Results:
• Revenue: $169,400 ➔ $266,807 (⬆️ 57.5%)
• ROAS: 2.2 ➔ 3.01 (⬆️ 36.8%)
• CPA: $55.12 ➔ $42.58(⬇️22.7%)
• Purchases: 1,398 ➔ 2,059(⬆️ 47.3%)
• Total Spend: $87,629
Client's reaction to the results!
My Role Summary: Developed a full creative strategy, led & executed creative development (ad copy, visuals), and executed advanced media buying with Cost Caps and Manual Bidding.
❗️( Find more details on My Role & Execution in a separate section below)
Challenge & Strategy:
Expanded US market share & entered EU markets profitably. Built localised campaigns, created high-AOV offers w/ the CEO, optimised & scaled spend with Cost Caps & dynamic retargeting.
My Role & Execution
• Marketing Strategy:
Developed a growth-focused strategy tailored to US and a Market Entry Strategy for the EU market, balancing acquisition costs with profitability to drive scalable expansion.
• Creative Direction:
Led the creative process, including personally crafted high-converting ad copy and designed static ads. Also directed the in-house design team for video ad production, ensuring brand consistency across all assets.
• Media Buying Strategy:
Executed multi-market campaigns with advanced techniques like Cost Caps, Manual Bidding, and Value Based Lookalike Audiences. Focused on dynamic budget allocation, market segmentation to maximise ROI and scale high-performing ads across both mature and emerging markets.
• Customer Journey & Retargeting:
Developed a full-funnel approach with tailored messaging for each stage of the buyer’s journey and implemented dynamic retargeting to boost conversions and minimise cart abandonment.
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Posted Dec 24, 2024
Meta Ads : US brand entered EU market with 3+ ROAS & 57% Higher Revenue.Used Localised campaigns, high-AOV offers & we scaled spend profitably with Cost Caps
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