Gaze Out - Brand identity
- Shopping the best outdoor brands all in the same place
Gaze Out was created with the aim of reconnecting with the outdoors. Merging fashion with practicality while remaining ethical and sustainable, we offer a curated selection of pieces made for both the outdoors and the city, functional and versatile, for anyone who wants to consume less, better, and without limitations.
PROJECT: BRAND IDENTITY
Gaze Out was created with the aim of reconnecting with ourselves.
Gaze Out mission is to provide a wise selection of the best ethical brands worldwide. The identity was meant to be versatile, scalable & inclusive. We created a new symbol to empower and differenciate the brand. The “Z” was used to play a rich part in Gaze Out’s branding : it’s the power of awakening by opening our eyes, to vouch more for equity and inclusivity.
Print work
Minimalist business cards design, printed on freelife kendo 350gr paper from Fedrigoni.An ode to minimalism, elegant & sustainable.
- & Collateral prints design for packaging.
shop now gaze-out.com
Follow for more @hesji.studio
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Posted Feb 7, 2024
I assisted my client in brand introspection, defining ideal clientele, and crafting a bespoke identity with logo redesign and print collateral.
Alison - photographe d'amour :: Behance
Miralta - Brand & strategy