When the pandemic forced people to spend more time at home, they became increasingly aware of the items clogging up their living spaces. We were challenged to create a web and mobile product that would make the moving process fun and easy for customers.

As a Lisbon-based startup in its early stages, Keepwhat was looking to disrupt the self-storage market. On-demand and delivery apps were on the rise during the pandemic times, but moving and storage services weren’t keeping up with the younger generation's online and on-demand habits.

Keepwhat aimed to match carriers and warehouses to nearby users looking for storage solutions. We researched the logistics industry to understand pain points and developed a comprehensive technical solution for service providers to join us. We also researched online shoppers to create a joyful and simplified online experience.

Furthermore, we created an initial app prototype for use among a small target customer audience and some hand-picked partners (moving and storage companies) in Lisbon to validate our research results. After several refinements around engineering and customer experience, the initial prototype evolved into a subscription-based product and a logistics solution for customers, carriers, and warehouses in Portugal.

Design wise, we created a mobile application and company website experience by utilizing our previous assumptions and a consistent design style guide to create a solid and reliable brand across the entire customer funnel (social media, online and offline advertising, marketing website, and mobile application).

Keepwhat users were empowered with a simplified e-commerce experience, allowing them to store and return their belongings either partially or in full, and an online portfolio of their items. Through a mobile app, a dashboard, and inventory management integrations, carriers and warehouses gained additional revenue streams for their business and a seamless onboarding process as Keepwhat partners.