Keepwhat is an on-demand service that makes storing belongings easier than ever by connecting customers with nearby warehouses and carriers.



/ Challenge:

Build an on-demand service that makes storing belongings effortless.

When the pandemic forced people to spend more time at home, they became increasingly aware of the items clogging up their living spaces. We were challenged to create a web and mobile product that would make the moving process fun and easy for customers.

/ What we've done:

From vision to execution: Designed and built a product for today's behaviors.

As a Lisbon-based startup in its early stages, Keepwhat was looking to disrupt the self-storage market. On-demand and delivery apps were on the rise during the pandemic times, but moving and storage services weren’t keeping up with the younger generation's online and on-demand habits.

Keepwhat aimed to match carriers and warehouses to nearby users looking for storage solutions. We researched the logistics industry to understand pain points and developed a comprehensive technical solution for service providers to join us. We also researched online shoppers to create a joyful and simplified online experience.

Furthermore, we created an initial app prototype for use among a small target customer audience and some hand-picked partners (moving and storage companies) in Lisbon to validate our research results. After several refinements around engineering and customer experience, the initial prototype evolved into a subscription-based product and a logistics solution for customers, carriers, and warehouses in Portugal.

Design wise, we created a mobile application and company website experience by utilizing our previous assumptions and a consistent design style guide to create a solid and reliable brand across the entire customer funnel (social media, online and offline advertising, marketing website, and mobile application).

Keepwhat users were empowered with a simplified e-commerce experience, allowing them to store and return their belongings either partially or in full, and an online portfolio of their items. Through a mobile app, a dashboard, and inventory management integrations, carriers and warehouses gained additional revenue streams for their business and a seamless onboarding process as Keepwhat partners.



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