Datatalks is a Sweden-based Customer Data Platform (CDP) that helps sports organizations increase sales through personalized customer experiences.

/ Challenge:

Building the sports industry's leading customer data platform.

Datatalks helps companies collect and analyze their data to create better customer experiences and gain key insights ― empowering businesses to make better data-driven decisions.

By integrating and unifying different data sources, the CDP would enable companies to have a comprehensive overview and understanding of each customer through their journey across all channels.

As a result, we were challenged to build one of the first CDPs in Europe.

/ What we've done:

A world-class customer experience.

We conducted technical discovery workshops and user research sessions to establish product requirements. We built a proof-of-concept solution and tested it with a small group of sports industry marketing managers.

Furthermore, we facilitated custom and third-party integrations between the CDP and companies' marketing and sales tools. Each integration enriched customer data traits within the CDP, enabling data-driven decisions around new products, services, and personalized customer experience.

With every integration, each customer's data trait was enriched within the CDP, giving organizations a way to analyze, segment, and identify patterns, and make data-driven decisions around new products and services, or personalized customer experience and communication.