Ohne — An e-commerce store for bleeding babes.
Twistag •
Ohne is a women's healthcare startup that sells eco-friendly, organic products to support women during their menstrual cycle.
/ Challenge:
Creating a leading ecosystem for cycle care needs.
Every woman is different, and so is every period. With this in mind, Ohne wanted to create a personalized subscription experience that would empower women to adapt product shipping based on their current cycle. The new solution needed to be a simple and accessible process, so customers could time their deliveries with their period by editing products, skipping a month, and changing the frequency or delivery dates of their subscription box.
Twistag was challenged to build a new and custom e-commerce platform for their subscription and one-off products, as well as a private area for membership subscribers to access exclusive products, webinars, and self-help articles.
/ What we've done:
Designed to create a significant impact and ensure scalability, while being tailored to women's unique needs during each menstrual cycle.
Our team was tasked with the development of a new e-commerce website using React and Node.js technologies. We worked in close collaboration with Ohne's design and marketing team to define the technical specifications for user experience and interface designs. We also developed live metrics and reports that were regularly updated to provide Ohne with a comprehensive overview of their revenue, operations, logistics, fulfillment, customer support, marketing automation, and social media integrations.
Furthermore, we built a private access area on the website for members, allowing them to add one-off and sample products to their subscriptions, as well as giving them access to exclusive self-help articles, webinars, and monthly offers.
Our approach was to fully understand Ohne's target audience and their core requirements. We accomplished this by developing a custom e-commerce platform that expanded their product and service offerings. We began by migrating existing customer and subscription data to the new platform and continued to release new product features through continuous integration and deployment, with regular manual and automated quality assurance tests.
See the full case study on our website ↓
