The Family Office (TFO) wanted to expand their current offering for digital wealth management in an effort to bridge the financial literacy gap between men and women. The Zaha app was a new addition to their line of products. Its objective was to make financial knowledge and investment easily accessible solely to women.

Platform: iOS

Date: October 2022 - June 2023

Industry: Fintech

Deliverables: UX/UI Design, Logo Design, Design QA, Developer Handoff, Design System

TFO is an independent wealth management firm serving some of the wealthiest families, individuals and investors in the The Gulf Cooperation Council (GCC). They needed help managing the UX process and build new applications across their digital product line.

Create a premium experience for women to learn about finance and invest

Make the application easy to use and understand

Emphasize privacy and security to reassure users

The primary objective of the design was to make it as easy as possible for Zaha clients to learn about investing, invest with the platform and manage their portfolio seamlessly.

Zaha was designed as a separate product to focus on 3 key impacts - investment, learning and socializing, which targets amateur women investors while still providing value to seasoned investors.

Premium, luxurious appearance

Informational UI

Progressive revelation

Clear, digestible information

The team consisted of two Product Designers working in tandem with an independent UX Researcher and the Zaha stakeholder team to gather requirements, review mockups and prototypes, and conduct usability tests with potential Zaha users.

Once we had the sitemap and user flow, we proceeded to the wireframe phase to flesh out the blueprint of the site’s structure, layout and functions, which gave us a clear idea of the UX design functions.

We created beautiful high-fidelity mockups that were ready for dev handoff based off of user research, user testing, and competitor research.