Soomaa: Brand Identity, Packaging & Website

Soomaa is an organic biostimulant brand built to help European farmers grow richer harvests while caring for their land for seasons to come. Daviferent partnered with Soomaa from a blank slate to create the full brand identity, illustration system, website, packaging, usage guides, and sales materials — turning a technical soil formula into a simple promise: richer harvests and healthy fields. Soomaa needed to stand apart from “just another fertilizer” while still feeling credible, approachable, and trustworthy. The category is full of cold, chemical, generic-looking products, so the challenge was to build a brand that feels natural, human, and performance-led. We positioned Soomaa as the organic, 100% natural biostimulant that supports growth while protecting the land — a product that delivers better harvests today and healthier soils for many seasons to come.

Naming · Brand Identity · Packaging · Presentation Template · Sales Materials · Website

The brand centres on one straightforward line — richer harvest and healthy soils — and two core ideas: growth you can see, and care for the land. That thinking shaped the full visual system. The arc in the wordmark represents growth, while the overall identity stays earthy but colourful, with abundant crops, saturated highlights, and a handcrafted feel that reflects the value of a healthy field. Working with illustrator Kärt Koosapoeg, we built a textured illustration system that could be repeated across website, product labels, and sales materials. The website, designed by David and developed in Webflow with Martin Gatsy, brings the system to life across multiple languages. All of it was packaged into a clickable brand guideline prototype, easy to navigate and simple to use.

Soomaa’s brand and packaging launched at the end of last year, giving the product a distinct presence as it enters the European market. The team now has a cohesive identity that farmers can understand at a glance, plus a practical system they can extend to new materials and markets.