Bali Brand Identity

Bali Cafe is a café-bar in the heart of Tallinn's Rotermann Quarter. When you walk in, the atmosphere shifts. You feel warmer, happier, more relaxed, ready to slow down and enjoy a tropical smoothie or a delicious plate. A true taste of paradise.

Carlos, the owner of Bali, spent several years living in Bali and Lombok, and that experience became a meaningful part of who he is. Now based in Tallinn, he wanted to bring that same feeling into a city that is colder, faster, and more reserved.

Brand Identity System

Illustration

Packaging

Digital Brand Guidelines

Bali Personality is anchored in this treats. Cool & Groovy, Simple & Approachable, Natural & Rudged, Playful & Fun, High Quality. 

We created a visual language that feels bold, chunky, and deliberately imperfect. The wordmark has a sense of movement built into the letterforms, giving it a relaxed but confident personality. The colour palette is rooted in green, with tropical accent colours and sandy light backgrounds. For typography, we chose Comico for its organic, handwritten feel, to capture that handmade, relaxed atmosphere.

To support the communications and authentic feeling we created two set of illustrations one set of different scribbles and other little handraw objects that support Bali in its communications across all the brand, its menu, packaging, and communications.