Mindshifters Brand Identity and Website Development

Mindshifters mission is to unlocking people’s potential through learning. They design experiences that are fun, curious, engaging, and playful. Our challenge was to help bring this vision to life by creating a brand identity and website that captures what Mindshifters does best.

Services Brand Identity Web Design & Development Illustration and Brand Elements Kit for content creation

Creative Concept We got to work to position Mindshifters as a dynamic, playful experience that empowers learning and growth. Bold, colorful palettes, a flexible and ever-changing logo, and graphic elements that feel like learning in action—scribbles, grids, fast strokes, and imperfect lines—we invite everyone to experiment, create, and not be afraid to launch new ideas. Mindshifters is an open invitation to discover new ways to learn and grow. The Logo Just like learning, the Mindshifters logo is dynamic, flexible, and adaptable. There’s no single way to learn, and the logo reflects that. It stretches, expands, and morphs into different variants, always adapting to its environment—just like a great learning experience. Whether you’re consuming, practicing, teaching, or playing, learning is most effective when it’s flexible and engaging.

Graphical elements and Illustrations We kept the graphic elements intentionally simple—scribbles, grids, quick lines—imperfect on purpose. This playful style encourages experimentation and creativity, making it easy to jump in and start creating. To help Mindshifters keep their content fresh and consistent, we built a simple illustration system in Figma: a small library of reusable elements that can quickly decorate photography and add a playful personality, without any hassle.

Mindshifters Website The website, built in Webflow by Martin Gatski, is full of dynamic animations and interactive moments. It’s the perfect showcase for Mindshifters’ brand in action—a digital playground that brings their vision to life. You can check it out in www.mindshifters.ee

The collaboration This project has been nothing short of epic. The feedback has been overwhelmingly positive, and it’s been incredibly rewarding to see Mindshifters thrive. We’re honored that Helena and Jaanika trusted us with their vision and are thrilled with the results.

“Honestly, it has been quite exciting with Mindshifters and we've had lots of good feedback to our website and brand. Really great work of yours.” — Jaanika Co-Founder

“From the very beginning, I admired David's professional attitude and crystal clear process. Even though I had no idea what we should do, he led the process with ease. His creativity is astonishing. He listens, asks well-thought-through questions, and creates visuals that speak directly to you. He can put words into pictures and create innovative solutions you didn’t know you needed.” — Helena Co-Founder