Veriff - The Brand Journey of a Unicorn

This isn't your typical rebranding story. This case study shines a light on how Veriff's brand evolved and improved over the three years after its relaunch. It's the story of how Veriff's identity played a role in its journey in becoming a unicorn.

Veriff is an identity verification company with a mission to protect individuals and businesses in the digital realm. Veriff is all about making the digital world safer and building trust online.

Back in the beginning of 2019, despite undergoing a recent rebranding five months earlier, Veriff still didn't stand out from the crowd. The visual identity failed to differentiate us from the competition and lacked a distinctive presence. It also lacked the vital elements that serve as a tool to tell the Veriff story and explain what the product does.

Given our small team, we tackled each facet of the brand strategically. Having clarity over how we would like to be perceived, and with a clear vision, we started our project with the fundamentals: refining our logo and color palette. But we didn't stop there. We recognized the power of photography as a critical tool for storytelling and product explanation.

As both our team and Veriff grew, our brand elements and applications evolved in sync. This adaptable approach empowered us to keep pace with the expanding team and company, ensuring Veriff's brand remained as dynamic as our progress.

Veriff's brand transformation aligned with its ambitious goals. The strong identity helped Veriff achieve unicorn status and forge partnerships with industry leaders. The brand's reimagined identity not only captured attention but also attracted key players in the financial, gaming, mobility, and technological sectors.

Do you want to create an unique brand and digital experience, that engages, and is loved by everyone? I create intentionally with a focus on achieving your business goals, drive growth and reach your next milestone.

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