Creative Branding | Luxury Lab-Grown Diamonds
Frisca Josephine
Branding Development for Luxury Lab-Grown Diamonds
Logo & Branding
Catalog Design
Packaging/Warranty Card
Full Social Media Content Rollout
LUX Diamonds is a modern lab-grown diamond brand offering IGI-certified, ethically produced jewelry. The brand stands for accessible elegance; high-quality diamonds designed for everyday luxury, modern couples, and young professionals.
📍Key Objective:
LUX Diamonds needed to build its entire brand foundation from zero. The goal was to create a premium, trustworthy, and cohesive identity that communicates:
Elegance & modern minimalism
IGI-certified trust and authenticity
Premium perception in a competitive jewelry market
A consistent visual system ready for catalog, packaging, and social launch
📍Strategic Creative Thinking
We anchored the LUX brand system on three emotional and visual pillars:
Accessible Elegance
Trust Through Certification
Modern Timelessness
📍Impact on Delivery
Built a zero-to-one brand identity ready for market entry
Elevated perceived product value through premium visual refinement
Delivered a complete content system that enabled immediate social activation
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Posted Dec 1, 2025
Developed brand identity for LUX Diamonds, including logo, catalog, and social media content.
