Social Media Content Systems | ARB4x4
Frisca Josephine
Refining Social Media Content Systems for Official ARB4x4 Indonesia
ARB is a global leader in off-road accessories, known for high-performance products such as bull bars, compressors, suspension systems, and recovery gear. Their Indonesian social media lacked consistency, strong visual hierarchy, and compelling product storytelling.
📍Strategic Creative Thinking
Product-First Visual Hierarchy
Rugged Lifestyle Context
Clean, Global-Aligned Layouts
📍Impact on Delivery
Strengthened product storytelling, increasing clarity & brand trust
Improved engagement through more compelling lifestyle imagery
Achieved a cohesive feed with clear hierarchy and consistent brand identity
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Posted Dec 1, 2025
Turned mixed raw visuals into a unified content direction featuring sharp product highlights and authentic off-road storytelling for ARB’s digital channels.
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