Illustration-Driven Packaging & Social Media | Pet Food Brand
Frisca Josephine
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Posted Dec 20, 2025
Illustration-led packaging and social media system for dog treats, designed to build brand warmth, consistency, and shelf impact.
Illustration-Driven Packaging & Social Media | Pet Food Brands
📍 Overview
PetSense is a pet FMCG brand focused on natural, premium treats for dogs. This project explores how illustration, mascot storytelling, and packaging visuals can elevate emotional connection and brand trust in a highly competitive pet food market.
The work serves as a creative tribute and a conceptual brand system, highlighting how illustration can function beyond decoration, becoming a core brand asset.
📍Creative Thinking & Approach
In a saturated pet FMCG industry, differentiation comes from emotion, warmth, and relatability.
The visual strategy focused on:
Mascot-style dog illustrations to evoke friendliness and care
Soft, calming color palettes to communicate safety and premium quality
Illustration as a storytelling layer, not just an accent
Clear hierarchy between product benefits and emotional cues
📍 Deliverables
Mascot & character illustration system
Packaging illustration concepts for multiple SKUs
Color palette & visual mood exploration
Social-ready visual assets and layout concepts