Brand System Development | Home-living
Frisca Josephine
Building a Complete Brand System for MUKO
MUKO is a home-living and furniture brand focused on comfort, softness, and modern organic form. The brand came to us with nothing but a raw idea:
“We want to feel warm, premium, and soft, like living inside comfort.”
They needed a full brand built from zero: identity, visual system, product storytelling, catalog direction, and digital presence.
📍Objective
To build a complete brand identity and visual world that communicates:
softness & comfort
modern organic aesthetics
premium lifestyle mood
warmth through color & texture
product-first storytelling
The goal: Create a brand that feels tactile, elegant, inviting, and ready to compete in the home-living and interior category.
📍Strategic Creative Thinking
Soft Geometry
Rounded forms, smooth typography, and product-inspired curves to express comfort and softness.
Earth-Toned Warmth
Warm neutrals, beige, terracotta, and muted taupe shades to evoke calm, grounding, and modern living.
Minimal Lifestyle Luxury
A clean, Scandinavian-influenced visual language that highlights shape, texture, and space.
Product-Driven Storytelling
Every visual centers on the sensorial experience: plush surfaces, rounded seats, cozy corners, and tactile fabrics.
📍What We Built
Core Brand Identity
Primary logo (MUKO wordmark)
Secondary icon (soft geometric emblem)
Clear space & usage rules
Typographic system
Warm, organic color palette
Shape language inspired by furniture silhouettes
Visual System & Lifestyle Direction
Home-living brands succeed when the audience can feel the comfort through the visuals.
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Posted Dec 3, 2025
Brand identity, logo design, visual system, and lifestyle branding for MUKO, a modern home-living and furniture brand.
