Motion Design | Ads Performance

Frisca

Frisca Josephine

Boosting Content Performance with Motion Design

Industry data shows:
Short-form motion improves ad recall by 60%+
Motion creatives generate 3–5× more engagement
Viewers understand product features 4× faster with animated cues
Motion increases thumb-stop rate by up to 200% in FMCG categories

Motion isn’t decoration, it’s a performance multiplier.

📍What We Built

Animated ingredient pops
Flavor cues and product motion
Smooth transitions to show variety
Playful movement matching the brand’s energy
Motion pacing optimized for 1–3 seconds attention windows

📍Impact on Delivery

+262% increase in views
613 total interactions (likes, comments, shares, saves)
Shares + saves increased, showing motion communicates value more clearly.
Significant improvement in profile visits (561)
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Posted Dec 3, 2025

Created motion ads from static assets to improve thumb-stop rate, engagement, and Meta Ads performance for FMCG content.