Motion Design | Ads Performance
Frisca Josephine
Boosting Content Performance with Motion Design
Industry data shows:
Short-form motion improves ad recall by 60%+
Motion creatives generate 3–5× more engagement
Viewers understand product features 4× faster with animated cues
Motion increases thumb-stop rate by up to 200% in FMCG categories
Motion isn’t decoration, it’s a performance multiplier.
📍What We Built
Animated ingredient pops
Flavor cues and product motion
Smooth transitions to show variety
Playful movement matching the brand’s energy
Motion pacing optimized for 1–3 seconds attention windows
📍Impact on Delivery
+262% increase in views
613 total interactions (likes, comments, shares, saves)
Shares + saves increased, showing motion communicates value more clearly.
Significant improvement in profile visits (561)
Like this project
Posted Dec 3, 2025
Created motion ads from static assets to improve thumb-stop rate, engagement, and Meta Ads performance for FMCG content.
