A data-driven analysis that reveals where users disengage during onboarding and why, so teams can prioritize fixes that improve activation and time-to-value.

As the product scaled, the team lacked clear visibility into where users were dropping off during onboarding and why activation was stalling. Data existed across multiple tables, but insights were fragmented, slow to extract, and difficult to act on.

I designed an end-to-end Onboarding Funnel dashboard that combines:

A clear step-by-step funnel view

Activation and time-to-value KPIs

Segment-level diagnostics to explain why drop-offs happen

Drill-through access to raw company-level data for validation

The result is a single source of truth that connects symptoms → causes → actions.

The main challenge was turning raw onboarding event data into a decision-ready view that could answer:

Which onboarding steps cause the biggest drop-offs?

Which segments are most affected (plan, company size, region, industry)?

How long does it actually take users to reach first value?

All without overwhelming stakeholders with noisy or misleading metrics.

This dashboard enables product, growth, and customer teams to:

Spot onboarding friction instantly

Prioritize fixes based on real user behavior

Align decisions across product, CS, and leadership

Instead of guessing where onboarding fails, teams can now see it, explain it, and fix it.