A structured usability audit that surfaces friction points, decision blind spots, and clarity gaps, with actionable recommendations grounded in real user behavior.

Be Better is a mobile feedback app designed to help professionals collect and manage feedback. Despite a solid value proposition, users were experiencing friction across key flows - especially onboarding, feedback creation, and group interactions - leading to confusion, drop-offs, and underused features.

I conducted a structured UX audit combining:

Task analysis of core user journeys (onboarding, feedback creation, groups, messaging)

Heuristic evaluation against mobile UX best practices

Competitive analysis to benchmark patterns and expectations

Severity & effort scoring to prioritize fixes that deliver the highest impact fastest

The audit resulted in clear, actionable recommendations, mapped by priority (high / medium / low), covering onboarding clarity, navigation consistency, feedback flows, empty states, and system communication.

The main challenge was identifying why users struggled to complete essential actions (account creation, sending feedback, understanding features) and which issues had the highest impact on usability and retention. The product also needed clarity across mobile interactions, copy, and system feedback,without over-engineering solutions.

This audit translated scattered usability issues into a clear improvement roadmap. By focusing on clarity, progressive disclosure, and friction reduction, the recommendations help the product:

Reduce onboarding drop-offs

Increase successful feedback creation

Improve user trust and confidence

Align the experience with real user expectations

A practical example of how strategic UX audits drive measurable product improvement - without redesigning everything from scratch.