Insight People | Brand Identity

Insight People is a consultancy focused on people and organizational processes. To create the brand, we started with sketches and selected the ones that best fit the concept. The goal was to represent, in the icon, the moment when someone has an “insight” or a spark of inspiration in their mind. We chose a simple, professional design with a calm and modern font for the logo and icon. We tested various color palettes and applied the brand across different elements.