After a communication consulting process, we identified the key elements the brand needed to make an impact in a rapidly growing ecosystem, not just in one country but across much of Latin America. The client had initially designed their first logo independently, but it didn’t meet their expectations. Like many startups, they experienced rapid growth and needed an image that truly represented them. The challenge was to create a visual identity aligned with the modern, memorable aesthetic of the fintech world.

The first step was designing the logo. We conceptualized an icon that merged the letter “C,” from the brand’s name, with circular graphics often used in statistics and infographics—elements closely tied to their industry.

Once the logo was finalized, we moved on to defining the overall brand aesthetic, selecting colors and typography that would best represent Cirenio.