We started with a website previously created by the client, which had a monotonous aesthetic and text that didn’t clearly communicate what the startup did, as it focused more on technical aspects than the solutions they provided. After conducting communication consulting with Cirenio’s team, we decided to focus on making the website clearly and simply convey what they do. We prioritized user experience, crafted a slogan, revamped their text, and incorporated elements inspired by the fintech world into its aesthetic.