Macana Café | Brand Identity

Abby and Zeki, the entrepreneurs behind this project, reached out to us to bring their vision to life through design. Macana is a café where you can visit with kids and enjoy shared spaces designed for quality time together. The question was: how do we merge the essence of a specialty coffee shop with the playful world of childhood into a single logo?

They showed us a small, improvised doodle on a piece of paper. After exploring various approaches, we decided to keep the original shape and build an identity around it. Using typography, colors, and elements that function as an ecosystem, we created a design that seamlessly blends the themes of coffee and childhood.