PrimeFlow Business Market Research

About the project:

A customer from the UK is about to establish a business that helps Vietnamese people buy products from the EU and ship them to Vietnam. The business is named PrimeFlow.

The customer wants to conduct market research regarding the Vietnamese market to see the market overview and market growth, understand the customer's habits and persona, and active competitors in the same field.

My tasks:

Designed and conducted an online survey with 8 questions to get insights from Vietnamese customers about their shopping habits and needs.

Analyzed the data from the survey and visualized it in graphs, as well as presented it in understandable texts.

Conducted online research to gather relevant data to provide an overview of the market, its size, potential, and growth, as well as high-level government policy that can affect the business.

Researched and analyzed top players in the market, identified their strengths and weaknesses, and identified areas where the customer could improve.

Suggested additional services which the customer can offer besides their main service.

SWOT analysis for the customer business.

Based on all the collected data and info, provided a conclusion on the potential of the Vietnamese market, the target customer groups, and target products.

My deliverables:

Collected 72 responds for the survey within 3 working days, 20% higher than the target.

A thorough market research report with 28 pages contains useful and valuable information such as Market Overview, Market Size, Market Growth, Target Market, Customer Demographics, Customer Awareness, Customer Needs & Habits, Competitor Analysis, Niches, SWOT, Insights, and Conclusion.

Completed the project within 1-week time frame.

Market Research Report Overview: