Multi-Market & Hybrid B2B/B2C Shopify Expansion Engine

Sense Chocolate manufactures and sells premium artisan chocolates to direct consumers (B2C) and wholesale corporate accounts, shops, and retailers (B2B).

• $29K/month, $21K/month, and $6K/month localized market performance • Multi-market rollout with automated currency, tax, and domain localization • Hybrid B2B & B2C operations consolidated within a unified Shopify platform • Region-specific shipping rules built for perishable food items • Streamlined checkout experience tailored to local payment preferences

Shopify Multi-Market Architect & Hybrid Commerce Developer Responsibilities: Shopify Markets regional configuration, B2B wholesale access architecture, localized shipping/currency logic, conversion optimization, and multi-region storefront scaling.

Selling perishable items across borders requires precise operational rules: temperature-sensitive shipping constraints, localized duty/tax calculations, distinct market pricing, and separate checkout logic for wholesale bulk buyers versus retail shoppers. The brand struggled to expand beyond its local market without creating messy duplicate stores.

• Shopify Markets Infrastructure: Regional market setup, localized domain structures, multi-currency display, and automated tax calculations. • Hybrid B2B/B2C Commerce: Building custom wholesale registration forms, customer tag-based access controls, dynamic volume pricing rules, and tax-exempt processing. • Perishable Freight Logic: Setting up localized, rule-based shipping tiers ensuring fast transit times based on regional customer locations. • Conversion Optimization: Localization of checkout fields, address formats, and local payment methods (e.g., Klarna, iDEAL, local credit options).

• Shopify Markets Localization: Configured subfolder/domain structures with auto-redirects based on visitor IP, serving localized pricing, languages, and currencies natively. • Custom B2B Tagging & Pricing Architecture: Built Liquid logic hiding wholesale pricing tiers from retail buyers while automatically displaying tiered wholesale pricing matrices when tagged business accounts log in. • Perishable Logistics Integration: Configured shipping profiles using custom API rules to enforce express shipping methods for warm regions while allowing standard delivery for cold/local markets. • Localized Checkout Optimizations: Streamlined multi-market checkouts by enabling regional payment gateways and localized address field validation, reducing abandonment at the payment step.

• Single-market restriction → Multi-market expansion reaching up to $29K/month in single regional markets • Manual wholesale invoicing → Integrated tag-based B2B wholesale platform • Flat shipping rates risking product spoilage → Dynamic region-sensitive shipping rules • Currency friction for global buyers → Native multi-currency browsing and localized checkouts

The multi-market architecture enabled Sense Chocolate to expand internationally without the overhead of managing multiple separate Shopify stores. With tailored local pricing, regional shipping protections, and unified B2B/B2C purchasing, individual regional markets expanded up to $29K/month.

This project demonstrates my ability to structure complex multi-region and hybrid (B2B + B2C) commerce models on Shopify. I understand how to handle localized currencies, regional logistics constraints, and specialized buyer access rules under a unified codebase.

• Shopify Markets Multi-Currency & Localization Architecture • Hybrid B2B / B2C Customer Tagging & Pricing Logic • Dynamic Regional Shipping Profile Configuration • Localization & Payment Gateway Customization • Liquid & Storefront Conversion Optimization