Subscription Architecture & Fulfillment Automation System

Easy Fit Meals is a direct-to-consumer meal delivery service operating on a recurring subscription model. Customers choose weekly meal bundles, customize their dietary choices, and receive fresh deliveries on scheduled days.

• $27K+/month recurring subscription store revenue • 100% automated order routing from storefront to kitchen prep team • Zero manual steps required to aggregate weekly subscriber meal counts • Custom interactive meal-selection UI for seamless weekly customer picks • Drastic reduction in customer support tickets regarding subscription modifications

Shopify Subscription Architect & E-commerce Workflow Developer Responsibilities: Subscription engine integration, custom meal-selection UI, customer portal engineering, order-to-kitchen fulfillment workflow automation, and storefront optimization.

Standard Shopify store setups cannot handle subscription meal planning out-of-the-box. The business faced severe operational friction: customers found it difficult to modify weekly meal selections, while the backend team spent hours manually compiling spreadsheet orders for the kitchen and delivery staff. The client needed an end-to-end technical system bridging customer preference selection with internal fulfillment logic.

• Subscription System Architecture: Integration and setup of subscription apps (e.g., Recharge/Bold/Shopify Subscriptions) aligned with custom recurring billing schedules. • Frontend Customization: Development of an intuitive dropdown and quiz-style selection UI allowing customers to build custom weekly meal plans easily. • Operational Workflow Automation: Building backend routing scripts/automations using Shopify Flow and webhooks to translate individual customer picks into master kitchen prep sheets and delivery schedules. • Customer Self-Service Portal: Re-architecting the customer portal to allow easy subscription pauses, meal swaps, and delivery address updates.

• Custom Selection Interface: Built a responsive, multi-step meal picker on Liquid and vanilla JS that validates meal package rules (e.g., exactly 10 meals per bundle) before cart injection. • Subscription Engine Integration: Structured subscription product variants, setting logic for recurring billing cycles, cut-off dates, and automated payment retry workflows. • Fulfillment Automation Pipeline: Created backend automation routines using Shopify Flow and webhooks to extract daily order tags, aggregate item quantities across all orders, and generate real-time production schedules for the kitchen team. • Delivery Scheduling Logic: Configured automated order tagging based on customer zip codes and selected delivery windows to automatically streamline courier dispatch routes.

• Manual meal order tallying → Automated real-time kitchen prep sheets • Rigid static product pages → Interactive multi-step meal selection UI • High customer support volume for plan changes → Self-service subscriber account portal • Fragmented order collection → $27K+/month automated subscription pipeline

The custom subscription architecture transformed Shopify into an operating platform for the entire business. Recurring orders now flow automatically from customer selection to kitchen preparation and delivery routing, eliminating operational errors while maintaining $27K+/month in revenue.

This project demonstrates my capability in complex subscription architecture and operational automation. I understand how storefront decisions impact backend kitchen, inventory, and logistics workflows—enabling me to engineer complete solutions for complex commerce models.

• Shopify Subscription Architecture (App Integrations & Custom Rules) • Custom Liquid & JavaScript UI Engineering • Shopify Flow & Operational Webhooks • Order Fulfillment & Logistics Workflow Automation • Customer Account Portal Customization