Multi-Market Shopify E-commerce for Encapture

Encapture began as a brick-and-mortar cosmetics, perfume, and makeup retailer in Italy. To scale beyond local walk-in foot traffic, the business needed to launch an online storefront capable of serving multiple European markets while handling thousands of complex beauty SKUs supplied by an external vendor.

• $20K+/month sustained online revenue • 100% automated supplier-to-Shopify product pipeline • Multi-market expansion (Italy & broader European regions) • 0 manual hours required for daily price and stock updates • Omnichannel sync connecting physical POS with online inventory

Shopify E-commerce Solutions Architect & Integration Developer Responsibilities: Full-store architecture from scratch, physical-to-digital retail transition, custom Open API supplier data pipeline, multi-market commerce setup, POS integration, and automated inventory sync.

The client relied on an external supplier that did not provide a standard Shopify app or ready-made CSV export - only raw Open APIs. Manually adding thousands of cosmetic products, variant shades, images, cost adjustments, and inventory shifts into Shopify was operationally impossible for a small retail team. Without a automated pipeline, stockouts and pricing mismatches would destroy customer trust and margin stability across localized markets.

• Commerce Infrastructure: Complete Shopify store architecture setup, payment gateway configuration (including local European options and Cash on Delivery), regional shipping rules, and physical POS integration. • Custom API Automation: End-to-end technical development of a middleware pipeline fetching supplier data via Open APIs, processing payload structures, and syncing to Shopify. • Multi-Market Architecture: Shopify Markets configuration for regional pricing, multi-currency display, localized checkout rules, and tax compliance. • Catalog Management: Mapping raw supplier categories, attribute sets, variants, and high-resolution asset ingestion into structured Shopify collections and templates.

Instead of relying on bloated third-party sync apps that slow down store operations and break on payload changes, I engineered a dedicated integration system using Open APIs: • API Data Pipeline: Configured custom endpoints to query supplier REST/JSON feeds on a scheduled cron trigger. • Data Mapping & Margin Engine: Programmed transformation logic to map external supplier parameters (beauty categories, shade codes, ingredients, volume) directly into Shopify Metafields and variant architectures while automatically appending client margin rules to calculate real-time retail prices. • Asset & Inventory Synchronization: Automated image downloading, compression, and Shopify CDN uploading, paired with real-time webhooks/cron pulls to update stock levels every few hours. • Shopify Markets & POS: Mapped localized inventory rules and multi-currency pricing using Shopify Markets, aligning online stock with physical retail POS registers to prevent overselling.

• Physical-only store → $20K+/month multi-market online operation • Manual product upload process → Automated Open API product pipeline • Static retail pricing → Dynamic margin-calculated pricing updates • Isolated inventory → Synchronized POS and multi-region online stock

The API-driven architecture turned Shopify into a low-maintenance sales engine. The client transitioned from a localized physical shop to an automated multi-market merchant generating over $20K/month. Eliminating manual catalog management allowed the business team to focus entirely on marketing and order fulfillment rather than data entry.

This project demonstrates my ability to build custom commerce infrastructure beyond off-the-shelf templates. It highlights my core engineering skills in consuming external APIs, building logic-driven data pipelines, and configuring multi-market Shopify features to turn physical retail operations into scalable e-commerce brands.

• Shopify Online Store 2.0 & Liquid • Shopify REST / GraphQL APIs • Open API Integration & Middleware Mapping • Shopify Markets & Multi-Currency Architecture • Shopify POS Integration • Margin Logic & Product Catalog Data Automation