Ecommerce Website - Design for Swiss Wine Shop

My Vino Deal brings premium Serbian wines and specialties to Switzerland from one of Europe's oldest wine regions.

The project called for a complete redesign of the client’s outdated online shop, which was full of usability frictions and design limitations. The goal wasn’t just to modernize the experience, but to elevate the brand’s positioning as an exclusive, premium product in the market, while still preserving its sense of heritage and tradition. Striking the right balance between sophistication and authenticity was at the core of this challenge.

I started by refreshing the brand style to give it a more refined, premium feel by selecting colors and typography that echo sophistication while still keeping a warm, approachable tone. For a wine shop, the interface needed a big cleanup to let the bottles shine, with simplicity guiding the experience so users can discover the right wine easily.

From elegant product cards to intuitive navigation, the focus was on creating a digital experience that feels as smooth and enjoyable as pouring a great glass of wine.

The redesign turned the shop into a cleaner, smarter, and more enjoyable place to buy wine. Products are easier to browse, details are clearer, and checkout feels simple instead of overwhelming. Customers now get the sense they’re shopping with a premium brand that respects their time, while the business benefits from higher trust, smoother sales flow, and a stronger position in a competitive market.