Website Design for Travel Agency
Bojan Borjanić
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Posted Jan 24, 2026
I designed AP Travel’s website, building the brand from scratch, showcasing destinations, communicating values, and driving conversions with UX best practices.
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AP Travel is an Iceland-based travel agency offering curated European experiences. I designed the homepage to introduce the brand, highlight diverse travel themes, and inspire users to explore and customize their ideal trip.
Challenge
The client had no established brand or digital presence. The challenge was to create a trustworthy, aspirational identity while clearly communicating a wide range of destinations without overwhelming the user.
Process
I focused on clear content hierarchy, immersive imagery, and modular sections that showcase different travel categories. UX best practices were applied to guide users smoothly from inspiration to exploration and conversion.
Outcome
The final design establishes a strong brand foundation and presents destinations in an engaging, structured way. The homepage balances inspiration with clarity, encouraging users to explore offers and start planning their journey.
