Co-founded an art platform dedicated to showcasing and supporting emerging Indonesian artists. We were committed to making art more inclusive by exploring innovative ways to experience it. Our goal was to bridge physical and digital spaces to foster meaningful connections within art communities and beyond. This approach enabled us to produce engaging content that connects artists and audiences despite the absence of a physical space.
The logo symbolised our islands in a contemporary form, offering a unique perspective that paid homage to our heritage.
Deliverables
Social Media Management:
Developed and excuted social media strategies to increase brand visibility and engagement.
2. Creative Direction:
Led the creative vision for the platform, resulting in successful campaigns that collectively reached nearly 300,000 audiences nationwide.
3. Brand Design:
Designed visual elements inspired by Indonesian culture, incorporating aspects that reflected our cultural legacy. This approach contributed to a 75% increase in brand recognition within the art community in just three months, as measured by surveys and feedback.
'Inside the Mind Of' is a series that reveals the creative processes behind each artist.
Additional results:
Launched the "Inside the Mind Of" series, which attracted a combined total of over 45,000 views and boosted artist engagement by 80%.
Collaborated with 25 emerging Indonesian artists, promoting their work and increasing sales or visibility by 40% within 1 year.
Instagram: @cakravalastudios
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Posted Oct 22, 2024
Creative direction and social media management for an art platform dedicated to showcasing emerging Indonesian artists.