Aora Creative Direction
Adella Bahar
AORA is a solution-oriented company dedicated to creating textiles and furniture from recycled plastic waste found in oceans, rivers, and landscapes. By sculpting new life from existing materials, AORA sparks curiosity and raises awareness about the sustainable interiors of tomorrow. The company drives innovation in design and craftsmanship to accelerate the transition toward a circular future.
For their capsule furniture collection, I developed visual imagery by photographing the furniture juxtaposed against natural settings to encouraging viewers of the transformation of waste into something beautiful—noting to leave the world as it is, if not better, after our time.
Deliverables
Creative direction
Promotional materials: design of catalogue and digital assets
Educational content
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Posted Oct 22, 2024
Creative direction for Aora's capsule furniture collection.
