Ortiz Branding and Social Media Management
Adella Bahar
What began as a heartfelt pregnancy activity, Ortiz has blossomed into a thriving venture that combines the art of hand-knitting with the mission of supporting the housewives who form the team behind each knitted bag.
It was important for Ortiz's brand identity to communicate this through visuals that exude playful femininity and celebrate the women behind each creation. Each design embodies a soft touch and vibrancy to reflect the warmth and nurturing spirit of these women, creating a sense of empowerment in every bag.
Project Deliverables
Creative direction
Social media management
Brand identity makeover
Instagram Grid
Results
Boosted the conversion rate by 40% through strategic visual content and engaging storytelling, effectively turning followers into customers.
Enhanced customer retention by 15% through engaging content that fostered community and connection, encouraging repeat purchases.
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Posted Oct 22, 2024
Creative direction and social media management for Ortiz's hand-knitted bags.
