Ortiz Branding and Social Media Management

What began as a heartfelt pregnancy activity, Ortiz has blossomed into a thriving venture that combines the art of hand-knitting with the mission of supporting the housewives who form the team behind each knitted bag.

It was important for Ortiz's brand identity to communicate this through visuals that exude playful femininity and celebrate the women behind each creation. Each design embodies a soft touch and vibrancy to reflect the warmth and nurturing spirit of these women, creating a sense of empowerment in every bag.

Creative direction

Social media management

Brand identity makeover

Boosted the conversion rate by 40% through strategic visual content and engaging storytelling, effectively turning followers into customers.

Enhanced customer retention by 15% through engaging content that fostered community and connection, encouraging repeat purchases.