CMF Watch Pro by Nothing / Watch Faces
Anzor Abaz
In February 2024, Twingate Studio embraced a challenge from CMF by Nothing to design watch faces for CMF Watch Pro. Our aim was to develop user-friendly designs that seamlessly incorporate vital features, all while upholding the authenticity of CMF's brand identity.
In our creative process, we began by diving into CMF's style, making sure we understood what makes their brand tick. We worked bouncing ideas back and forth until we found the perfect mix of visuals and usability.
One big challenge we faced was the limit on screen space — we had to figure out how to fit everything we wanted onto the watch faces. We solved this challenge and made something clean and efficient.
We proudly present the four designs chosen for CMF Watch Pro:
Fleur
Modular
Minimalistic
Utility
Each design offers a unique look, reflecting our commitment to simplicity and innovation. From sleek minimalism to bold and dynamic visuals, our designs cater to diverse tastes.
Our approach focused on clarity and ease of use, ensuring that users can access important information at a glance without any unnecessary distractions.
Details
We reimagined traditional elements such as battery life indicators, timekeeping, steps, heart rate, and weather, designing them in a fresh
and innovative way. Each feature was carefully considered and redesigned to offer a unique and intuitive user experience.
Before finalizing our selections, we explored numerous iterations, experimenting with different layouts, styles, and features.
While some of these designs didn't make the cut, they represent an important part of our creative journey, showcasing the evolution and refinement of our ideas.
Full interactive case study:
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Posted Sep 5, 2024
In February 2024, we took on a challenge from CMF by Nothing: to design clean, functional watch faces for the CMF Watch Pro – true to the brand’s core.
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Timeline
Feb 1, 2024 - Feb 20, 2024
