We were tasked with creating a promo video for PlayAI's Dialog 1.0, an expressive and emotional text-to-speech model.

The deadline was extremely tight – we had just one full day to complete it from start to finish.

This wasn’t a typical promo video. It required careful selection of audio samples that best showcased the model’s expressive range, ensuring they aligned seamlessly with the on-screen text.

We started by developing the scenario and storyboard, refining key frames before moving into animation. Throughout the process, we explored various transition styles, making sure they remained consistent with PlayAI’s brand identity and existing visual patterns.

Despite the constraints, we delivered a polished, engaging video that brought Dialog 1.0’s capabilities to life.

Art direction: Anzor Abazov

Scenario & storyboard: Anzor Abazov

Design: Anzor Abazov

Motion design: Anatoly Savinov